Mercy is back in pink, and she’s bringing a rosy new look to help fight breast cancer!
Blizzard Entertainment has reintroduced the Pink Mercy skin in Overwatch, originally launched in May 2018, to support breast cancer research. The skin, priced at $22 AUD, will be available from June 25th through July 8th, with 100% of proceeds (excluding platform fees and taxes) going to the Breast Cancer Research Foundation (BCRF).
Back in 2018, the Pink Mercy campaign raised an impressive $12.7 million USD, making it the largest single donation in BCRF’s history. This significant contribution helped fund groundbreaking research in breast cancer prevention, diagnosis, treatment, survivorship, and metastasis. The initiative led to advancements in AI tools for mammogram imaging, predictive models for treatment responses, and the identification of potential drugs to delay tumour formation.
READ MORE: Star Wars: Outlaws | Ubisoft devs speak to the scoundrel life
Blizzard is not only bringing back the beloved skin but is also spicing things up with a brand-new charity bundle—the Rose Gold Mercy bundle. Priced at $29.95 AUD this dazzling bundle includes the stunning Rose Gold hero skin, the Mercy Heroic Weapon Skin, and a set of three sprays, name cards, and player icons. Just like with Pink Mercy, all proceeds from this bundle will be donated to BCRF, turning your in-game style into real-world impact.
Breast cancer remains the most common cancer among women and the leading cause of cancer-related deaths in women globally. BCRF’s mission is to prevent and cure breast cancer by advancing the most promising research worldwide. The funds raised from the Pink Mercy skin played a crucial role in supporting BCRF’s Precision Prevention Initiative (PPI) and other key research breakthroughs.
READ MORE: Good enough to eat? Video games with the most realistic, droolworthy food
The sprays and player icons from the original Twitch Drop promotion will not be earnable during this campaign, but there will be new exclusive Twitch Drops starting in Season 11.
Whether you choose the classic Pink Mercy or the chic Rose Gold bundle, you’re not just showing off your support in the game—you’re contributing to a cause that saves lives. Making you a hero both in-game and in real life!
You can read about how Blizzard’s 2018 campaign helped support innovative, lifesaving breast cancer research in this blog or on bcrf.org.
